About Us

Santanero Media Group, LLC is an independent media company based in Santa Ana, California, dedicated to informing, connecting, and serving the community through journalism, broadcasting, and digital media.

Officially organized on April 20, 2026, Santanero Media Group was founded by Daniel Diaz with the vision of creating locally focused media outlets that prioritize community engagement, accessibility, and public service.

As a locally owned and operated company, we believe strong communities are built on access to reliable information, civic participation, and opportunities for residents to share their voices.

Our Mission

Santanero Media Group exists to provide trusted, independent, and community-centered journalism that informs, connects, and serves the people of Santa Ana and the surrounding communities.

We believe a well-informed community is essential to a healthy and engaged society. Through local journalism, broadcasting, and digital media, we strive to provide accurate, timely, and meaningful information that helps residents better understand the issues, events, and decisions affecting their daily lives.

Our reporting is produced first and foremost for the people who live, work, learn, worship, and do business in our community. While our journalism may be read, shared, or cited by readers, researchers, educators, journalists, policymakers, and media organizations beyond Santa Ana, our editorial priorities remain guided by the information needs of the communities we serve.

Our Editorial Standards recognize and reflect the diversity of Santa Ana. We are committed to reporting accurately, fairly, independently, and with appropriate context on matters of local importance, including local government, public safety, education, housing, business, health care, culture, neighborhoods, immigration, and civic life.

Immigration is a significant issue affecting many of the individuals and families who call Santa Ana home. Our reporting seeks to present verified facts, provide meaningful context, and include diverse perspectives while centering the experiences and voices of the communities we serve. Our commitment is to report on immigration, and every issue, with fairness, accuracy, independence, and respect for the people whose lives are directly affected.

Editorial independence extends beyond our newsroom and includes the business relationships we choose to maintain. To preserve public trust and avoid actual or perceived conflicts of interest, Santanero Media Group has adopted Advertising Guidelines & Standards that establish advertiser eligibility requirements and restrict certain categories of advertising that are inconsistent with our commitment to independent journalism. These standards exist solely to protect the credibility, integrity, and independence of our newsroom and are not intended to influence, predetermine, or limit our reporting on immigration or any other subject.

Above all, we are committed to journalism that serves the public interest, reflects the diversity of our community, strengthens civic engagement, treats every person with fairness and dignity, and earns the trust of our readers through accuracy, transparency, accountability, and editorial integrity.

Our Brands

Santanero Media Group operates and manages several community-focused media properties, including:

The Santanero

A digital community newspaper serving Santa Ana and surrounding communities through local news coverage, community events, public affairs reporting, and civic information.

KSNG-DB

Coming 2027, KSNG-DB will be an online radio broadcasting platform focused on delivering community-oriented programming, information and local content.

Santanero Radio

A community-focused audio platform dedicated to local news, information, public affairs, and programming that reflects the voices and interests of the communities we serve through means of podcasts and videos.

Our Values

We are committed to:

  • Local-first journalism and media
  • Community engagement and participation
  • Accuracy, fairness, and transparency
  • Accessibility of information
  • Civic awareness and public service
  • Supporting and highlighting local voices

Leadership

Santanero Media Group, LLC is owned and managed by Daniel Diaz, who serves as the company's sole owner and Managing Member.

Under his leadership, the company continues to expand its commitment to local journalism, digital media, and community-focused communication throughout Santa Ana.

Community Involvement

We believe community media works best when community members are involved.

Residents, organizations, businesses, and community groups are encouraged to share news tips, event information, announcements, and story ideas. Community participation helps ensure our platforms reflect the people and neighborhoods we serve.

Our legal and policies page can be found here.

Contact Information

Santanero Media Group, LLC

Mailing Address:
P.O. Box 3163
Santa Ana, CA 92703

Phone: (657) 543-6974

Media Inquiries
press@santanero.org

Partnerships, Sponsorships & Advertising
sales@santanero.org

Community Announcements, Event Submissions & News Tips
submissions@santanero.org

General Inquiries
ddiaz@santanero.org

Looking Ahead

As media continues to evolve, Santanero Media Group remains committed to investing in innovative ways to deliver local news, information, and community-focused programming. Our goal is simple: to create media that informs, engages, and strengthens the community we serve.

We are proud to be locally owned, independently operated, and dedicated to the people of Santa Ana.